The importance of promotion

 The Importance of Promotion
By Maria Taratsas , music business student at Msb College

It seems like these days, with the rise of social media, self promotion is easier than ever for an up and coming artist trying to get their name out to the public. I'm not saying that promoters are obsolete and that there is absolutely no need for them, but, it seems like these days it’s not too hard to be your own promoter. Down the line, yeah, maybe once you’re big and famous you won’t have time to promote yourself. Although, when starting out, having your music streaming on Myspace, iLike, and purevolume is a huge plus for getting music heard; because it is where most teen and young adult are searching for their new favorite band. Plus, having a twitter and facebook account is really important, too, because it is the perfect way to make sure everyone knows where and when you are playing your rocking gig. I’m not saying that everyone who has a networking site is going to be a huge star. I am saying if you don’t have any, I hope you’re happy with just mom, dad, and a couple friends watching you play. With the Internet, it is now as easy as pushing send to get a fanbase going and getting recognition for your possible talents.